Luxury Wigs & Hair Systems

We sell high-end wigs and hair systems to women with thinning hair or medically related hair loss such as alopecia.
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Did You Know that Continental Hair is at Sunnybrook?

For over 25 years Continental Hair’s Sunnybrook salon has been helping cancer patients live their lives by providing wigs and hair enhancement services to thousands of Sunnybrook patients.

If you are a patient at Sunnybrook, or any hospital, this salon is open for your convenience. Call our dedicated wig expert Rhonda at 416-480-5157 and book an appointment Monday through Thursday. She is on the 6th floor of M-Wing in the Breast Cancer Centre.

About Us

Our Toronto Wig Boutique has served Toronto since 1964 and is the premiere wig salon for medical grade wigs. We have extensive experience helping clients with alopecia, chemotherapy-related hair loss, trichotillomania, and thinning hair. With two locations in Toronto and one in Sarnia, whatever the reason for your hair loss, we’re here to help!


Premium Custom Wigs in Toronto

Over 50 Years Experience Providing Women with Premium Wigs, Toppers, and hair systems


If you have been suffering from alopecia, the professionals at Continental Hair are here for you.

We have decades of experience providing hair loss solutions exclusively for women.


Thinning Hair

Male pattern baldness may be more noticeable to the average person walking by you on the street, but there are just as many women who suffer from hair loss.

While often not as drastic as the hair loss.

Thinning Hair


Millions of people around the world are diagnosed with cancer every year.

Fortunately, medical advancements are leading to longer survival rates and increased odds of remission for many types of cancer.


Watch Us In Action

Cassie’s Journey

Continental Hair’s Topper

Swimming with a Wig!

woman wearing wig sitting on bed in white robe

Why Choose us?

Over 20,000 Happy Clients & Counting
Serving Toronto for over more than a Half A Century
We Understand The Emotional Bond You Have with your hair
Hair without Compromise: We stand behind our work

Meet Our Team
Dedicated to Excellence

President, Consultant, Designer

Continental Hair’s 2nd generation president comes from a family of
wig makers.

Manager Sarnia, Hair Replacement Specialist, Hair Artist

Vessela is a perfectionist when it comes to styling, having been in the hairreplacement industry for over 17 years.

Manager Sunnybrook Salon Stylist/Technician

Rhonda is an expert hair replacement technician. Her professionalism and experience comes through every day and with every client.

Hair Replacement Technician, Stylist, Professional Wig Maker, Trichology Specialist

A magician with hair and hair systems. Clients love his scalp massage. Try one!

Stylist, Colour Tech, Asst. Manager

Sara is the Sarnia salon’s Colour and Styling Expert! She’s fantastic!

Hair Replacement Technician & Stylist

Laila is one of our most experienced colour specialists and one of Toronto’s most talented wig stylists.


Experienced at Toronto’s best salons, she is also an exceptional extension artist. Clients love her work!


Corale is one of the most experienced wig stylists in Canada, and has a long history with Continental Hair!


What Clients Love About Us

19:01 24 Aug 23
It is always a pleasure stopping in at Continental Hair. Michael and his team are very welcoming and always take the time away from their busy schedules to say hello. The quality of service cannot be beat. It’s well worth the 5 hours drive to Toronto!
Joyce FungJoyce Fung
16:01 07 Aug 23
I have the Contressa and it’s absolutely incredible. First I booked an appointment to see Michael himself, and during the appointment he discussed and showed me my options. I was really interested in the Contressa because you can basically do anything with it on, yes, this includes swimming! I really wanted something that would stay on in case I wanted to do physical activities and sports, like I used to before I was diagnosed with Alopecia. So, we set-up another appointment, this time with Davide to take measurements and a mold of my head, so he could custom make my Contressa to fit my head. Four months later my Contressa hair system was ready for me to wear for the first time, and Davide did an absolutely wonderful job on styling the hair and fitting it onto my head. It looks so natural, no one even knows I have a hair system on my head. I also get my service done by Leila as well, and she is absolutely wonderful. Whenever I go to Continental, I always feel like a VIP client and they always go above and beyond to make sure you are happy with your hair and feeling your best! Thank you Michael, Davide, Leila and staff for always making me feel comfortable and confident! I highly recommend Michael and his team, and I can’t wait until my next service appointment!
Jacqui CipinJacqui Cipin
18:34 20 Jun 23
I have been a client since the early 90’s. Starting with synthetic wigs and then taking the plunge to custom human hair wigs. The progression from brunette- blonde-red has been an adventure. Thank you Michael and all your staff for your expertise and compassion throughout the years. Highly recommended Continental Hair to everyone!!🥰
Jeff LazenbyJeff Lazenby
21:12 05 Jun 23
During my wife’s chemotherapy treatment for cancer, she lost her hair in 2018 – she wanted a wig and we were referred to Michael at Continental Hair in Toronto. During the consultation process, Michael was kind and empathic knowing that this was a very difficult time for my wife as she continued to battle to get well. We knew nothing about buying and owning a wig and Michael made the process easy and explained everything. We then had the wig cleaned and styled on a regular basis at Continental (by Mimi) over the next number of months (buying a package to do this made this a simple process). As my wife’s hair started to regrow, she then started to have her hair cut and styled at Continental by Mimi (who is amazing!). My wife’s health is great and she has fully recovered from her cancer (5 years cancer free!) and she still goes to Continental and sees Mimi for her cut and colour! Mimi is awesome and my wife loves how she does her hair. We would highly recommend Michael, Mimi and the entire team at Continental Hair!
Sarah MiddletonSarah Middleton
00:25 01 Jun 23
They always provide the highest quality hair with the most professional team. Michael will make you feel comfortable and you can tell that he truly cares.
Jenna AugerJenna Auger
02:07 19 Mar 23
After experiencing hair loss from both lupus and alopecia, it has been my goal and dream to go to continental after hearing about it through a fellow alopecia sister a few years ago. What I can first say is my gosh , I wish I didn’t wait the time that I did to go and I hope no one else does either !To say it is now my favourite salon would be an understatement , and I can confirm all of the wonderful things I heard are more than true.The salon itself is beautiful and the environment is unlike any other. As someone still fairly new (6 years) into my hair loss and acceptance journey , it is still nerve wracking going somewhere new and the process of looking for a wig can be an emotional experience for me. From the minute I walked in the door at continental all of those feelings went away. Michael the owner, and the staff, are so remarkable and make you feel so comfortable, safe, and confident. I truly believe you won’t find a more welcoming place. They work with you to find exactly what you are looking for. You may even find what you never knew you should have been looking for but love, because dang ! they know their stuff !The wig I found is truly the closest to my own hair and self that I have found so far in my years of wearing wigs. I couldn’t be happier ~ A week after my first appointment and I am still finding myself crying looking in the mirror over how happy I am and how like myself I feel. With that said , the wigs at continental are without a doubt the most comfortable , high quality, and absolutely stunning wigs I have found and that you will find. I promise that!Michael the owner is one of the kindest , most compassionate, and supportive people I have now had the privilege of meeting. He is so passionate about the salon and what he does as well, which makes all of the difference. More so, he is incredibly knowledgeable, as is all of his staff. He went above and beyond to give me an amazing experience , and he answered all of my MANY questions about wigs with patience and enthusiasm.I would 100% and honestly recommend continental to anyone and everyone and truly could never say enough about this incredible place. I didn’t stop smiling the entire time I was there (which shout out to my friend , captured in a photo of my first time seeing the wig on me)I want to thank Michael and all of the staff from the absolute bottom of my heart for restoring my confidence and self love (that a lot of times had felt I had lost ) and for helping me feel the most like me again in a VERY long time (still crying and smiling).They most definitely have a new lifelong customer in me !

Over 20,000
Satisfied Clients and Counting

The Finest Selection of Wigs,
Toppers, & Postiches

Over 40,000 Wigs
Sold all Over Toronto and Sarnia

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